Does Your Business Really NEED a Website? Here are 5 Reasons We Think it Does.
One: You’re Being Pre-Qualified by Consumers Who Have Already Said, “YES… I’m Interested!”
Today, almost 80% of consumers research a product or service online before making the decision to purchase. Only 36% of those consumers end up finding the actual business they were looking while 74% found a different business with a strong online presence. Even though these consumers did NOT find the business they set out to locate (Possibly YOUR Business), over 90% said they were completely satisfied with the results they found (YOUR Competitor)! If your website is not available for the consumer to find at the time their interest is at its peak then they won’t be able to qualify you as a viable choice!
Two: Your Losing Money to Competitors Who Have a Valuable Website
When a possible prospect goes to your competitor because they can’t find you online it only results in lost profits. It’s true that there is enough business for everyone but if you don’t, at bare minimum, have a well optimized website presence then your competitors will be splitting your share of the profits.
Three: Because Review Sites, GPS and Online Directories Aggregate Information from Your Website
While consumers are pre-qualifying businesses they are also using services like GPS and online directories at some point within the research / buying process. In addition, post purchase conversations are going on about your business on review sites like Yelp and City Cirlce. All of these sites get the information they have listed about your business from your website. If you don’t have a website then they aggregate the information from less reliable resources which may or may not be accurate.
Four: A Website Gives Your Offline Business a Voice Online
Whether you like it or not people are actually using sites like Yelp frequently. If someone has a bad experience after using your service or visiting your establishment then they can go to Yelp, possibly Facebook, maybe twitter and rant about it. Other than full time reputation management, a website (with an integrated blogging platform) allows your business to have a voice so you can address some of those comments or answer some of your most frequently asked questions your potential prospects have. The point is that you have a means of communication that allows you to open a line of dialogue with your sites visitors. This allows you to start building report with them and build a sense of reciprocity towards your business.
Five: A Website is The Best Kind of Employee You Can Have.
Available 24 hours a day seven days a week your website will never call in sick, is always on time and is always looking out for your best interest. When set up correctly your website can even sell your products and services while you sleep! You can’t always guarantee that your employees are selling your product or service the right way but a website and well crafted sales funnels can be perfect until you have a well oiled machine bringing in leads like clockwork.
FreeBee: Right Now DoubleFish Marketing is Offering FREE Consultations.
Whether you’re still on the fence about commissioning a website for your business or if you’re finally convinced that you need one, DoubleFish Marketing offers a FREE consultation so we can answer any questions you have about building a strong online presence. Want to know what happens when you schedule a FREE consultation within 24 hours?